Sustainability

10% of global CO2 emissions are caused by the fashion industry. That is more than global air and sea transport combined.

Half of the clothing from Swiss households is disposed of without ever having been worn. And only 1% of used clothing is recycled into new clothing.

These figures illustrate how urgently necessary it is to consume fashion more sustainably.

Together with you, LOOP is counteracting this enormous environmental pollution and making an important contribution to sustainable fashion consumption. Only together can we promote the circular economy, strengthen sustainability awareness, and change our consumption habits in the long term!

As a graduate of the Swiss Textile College and with 10 years of professional experience in the fashion and textile industry, I know the fashion industry inside out, from cotton buds and textile finishing to extravagant fashion shows in Paris.

I know from my own experience that this industry is highly polluting. But I also know that we can change it and reduce its carbon footprint!

According to a recent customer survey by Vestiaire Collective, second-hand purchases replace 60% of all first-hand purchases.

A survey conducted by Rebelle in 2023 confirms that consumers are increasingly concerned about their purchasing decisions and that these decisions are increasingly leading them to the circular economy: 47% of buyers say they choose pre-owned luxury fashion for environmental reasons.

These figures are striking and illustrate that small and large resale platforms are having a very positive impact on changing values and our perception of second-hand goods. And that is also my goal with LOOP.

Because a business model that is not sustainable is no longer ethically justifiable and has no future. With LOOP, I want to raise awareness of sustainable fashion consumption.

That's why LOOP symbolically incorporates the circular economy into its logo: the closed eternity loop.

The companies we found today and the jobs we create today determine our consumption tomorrow.

Thank you for personally contributing to a positive change in fashion consumption with every purchase or sale you make at LOOP.

Elizabet Luso | Founder LOOP