MyPrivateDressing.ch is closed | A comparison of the best alternatives

For years, MyPrivateDressing.ch was a mainstay in the Swiss second-hand luxury market. Since its founding in 2016, buyers and sellers have been able to trade high-quality designer items on the platform, ranging from iconic Chanel bags and Louis Vuitton accessories to luxury watches from renowned brands. The community was loyal, the platform was well-established, and for many fashion enthusiasts in Switzerland, MyPrivateDressing was the go-to destination for pre-owned luxury fashion.

But that era is now over: MyPrivateDressing.ch has ceased operations.

What does this mean for you as a former user? What should you do with the designer pieces you wanted to sell? And where can you, as a buyer, now find the authentic luxury items you’re looking for?

The good news: With LOOP, there is a fully-fledged and, in many respects, significantly better alternative that now leads the Swiss second-hand luxury market. In this article, you’ll learn everything you need to know about the switch.

What was MyPrivateDressing.ch, and why is the platform no longer in operation?

MyPrivateDressing.ch was a digital marketplace operated by MyPrivateBoutique Holding SA and JBY SA. The concept was well-thought-out for its time: Fashion enthusiasts aged 18 and older could trade designer pieces directly with one another, the platform handled payment processing via an escrow system, and a lifetime authenticity guarantee was intended to build trust in the sensitive luxury segment. The option to use a pseudonym also appealed to privacy-conscious users.

However, the market for pre-owned luxury fashion has changed rapidly in recent years. New platforms have caught up significantly in terms of technology, offering more flexible sales models, modern security solutions, and a more contemporary user experience. In this rapidly changing environment, MyPrivateDressing could no longer keep up and has drawn the necessary conclusions.

While the closure is a turning point for the existing community, it is no cause for concern. That’s because the Swiss market now offers LOOP, a platform that not only serves as a replacement but is a step ahead in nearly every respect.

LOOP: The Leading Alternative for Second-Hand Luxury Fashion in Switzerland

In recent years, LOOP has become the go-to destination for pre-owned designer fashion in Switzerland. The platform combines a sophisticated infrastructure with modern features, catering to both experienced second-hand shoppers and newcomers looking to sell a designer bag for the first time.

What sets LOOP apart from many other platforms: There isn’t just one way to sell. Instead, you can choose from three different models that adapt to different needs and schedules.

Two sales models: the choice is yours

All sales options and fees are transparently displayed on LOOP. With the self-listing option, you create your listing yourself, set the price, and retain full control over the sales process. The commission is just 20%, significantly less than many brick-and-mortar competitors, some of whom take 30 to 70%. This model is particularly suitable for experienced sellers who know their items well and want to market them themselves.

If you have less time or don’t feel like dealing with the details, choose consignment sales. Here, LOOP handles most of the process, from the listing to the transaction. You drop off your item and wait for the payment.

Security at the Highest Level

In the luxury goods trade, trust is everything. Anyone spending several hundred or even thousands of francs on a pre-owned bag needs to be certain that the item is authentic. LOOP has invested in the most advanced technology available.

The AI-based authenticity check by Entrupy is the heart of the security system. Entrupy is an internationally recognized specialist in luxury authentication and analyzes materials, stitching, hardware, and all characteristic details of an item at a microscopic level—with nearly 100% accuracy. Anyone who adds the authentication for CHF 29 receives an official certificate that can be viewed online and also increases the item’s value in the event of a future resale. Sellers send the item to LOOP for inspection before it is forwarded to the buyer.

The “Money Guard” system also ensures financial security for both parties. The buyer’s money is only released to the seller once the item has arrived and been inspected. If an item turns out to be a fake, it is returned and the buyer receives a full refund. This escrow principle is also familiar from MyPrivateDressing, but at LOOP it is embedded in a more modern and transparent system.

At the account level, two-factor authentication protects against unauthorized access. And the verified seller process excludes anonymous or potentially fraudulent sellers from the outset.

Personal Support Instead of Anonymous Forms

A common criticism of large online marketplaces is impersonal customer service. At LOOP, things are different: Support is handled directly via WhatsApp. This means quick response times, genuine answers, and no waiting for automated emails. You can reach the team at any time via LOOP’s contact page, whether you have technical questions, returns, or specific product inquiries.

Listings with videos: more trust, better sales opportunities

Another feature that sets LOOP apart from traditional platforms: In addition to photos, sellers can also upload videos to their listings. This creates transparency, gives buyers a realistic picture of the item, and has been proven to increase trust, especially for high-priced items where every detail counts. Experience shows that those who supplement their listing with a short video have better chances of selling and achieve higher prices.

Who is LOOP the right choice for?

LOOP is suitable for a wide audience, from the experienced collector rotating her collection to the occasional seller looking to offload a single bag. Even those who have previously used MyPrivateDressing will quickly find their way around LOOP: The basic logic of buying and selling via a curated marketplace is the same; the execution is simply more modern.

You can browse directly in the second-hand shop for designer bags; the selection includes hundreds of pieces, from current “it” bags to coveted vintage rarities.

Tips for a successful start on LOOP

If you’re switching from MyPrivateDressing, you already have valuable experience. Still, there are a few things worth knowing.

High-quality photos are essential. Show your items from multiple angles in good natural light, and pay attention to details like logos, seams, hardware, and any signs of wear. If possible, include a short video with your listing—this will make your offer stand out from the crowd.

Honesty pays off. Describe the condition of your item accurately and without sugarcoating. Buyers who know what they’re getting into are happier and leave better reviews, which benefit your profile in the long run.

Set realistic prices. Research comparable items on LOOP and factor in the 20% commission for self-sales from the start. A starting price that’s too high is a turn-off; a well-thought-out price sells faster.

Think seasonally. Winter coats and cardigans sell best in the fall, while summer dresses and lightweight accessories sell best in the spring. Plan your sales accordingly to achieve maximum visibility at the right time.

Consider authentication. For high-priced items, the Entrupy verification for CHF 29 is almost always worth it. The official certificate builds trust, increases perceived value, and makes the item more attractive even if you resell it later.

Conclusion: MyPrivateDressing is history; LOOP is the future

The closure of MyPrivateDressing.ch marks the end of an era in the Swiss second-hand luxury market. But it is not a loss without an alternative. With LOOP, there is a platform that combines the best of the peer-to-peer luxury trade tradition with cutting-edge technology, genuine flexibility, and modern support.

Whether you want to sell your designer pieces, invest in new favorites, or simply consume sustainable fashion, LOOP offers the perfect platform for it. Your wardrobe, your wallet, and the environment will thank you.

Frequently Asked Questions (FAQ)

Is MyPrivateDressing.ch still active?

No. MyPrivateDressing.ch ceased operations in January 2026. The best available alternative for the Swiss market is LOOP.

What happens to my data from MyPrivateDressing?

Please contact the operator, MyPrivateBoutique Holding SA, directly with any questions regarding your stored data and its further processing.

Is LOOP reputable?

Yes. LOOP is an established Swiss platform featuring AI-powered authenticity verification by Entrupy, guaranteed buyer protection at no extra cost, two-factor authentication, and personal email and WhatsApp support.

How much are the fees at LOOP?

For private sales, the commission is only 20%, with no hidden costs. You can find all the details directly on the platform.

Can I use LOOP on my mobile device?

Yes, LOOP is easily accessible via a browser on any device.

How much does the Entrupy authenticity check cost on LOOP?

The optional authentication costs CHF 29 and includes an official certificate of authenticity—which can also be viewed online—that is recognized worldwide within the industry.

Elizabet Luso

Ich liebe pre-owned Premium- und Luxusmode 🫶